KCSE ONLINE

Esoma Online Revision Resources

Consumer Awareness - Homescience Form 2

Consumer Awareness





Click on each term to view the definition

Objectives

By the end of the lesson you should be able to

define the terms consumer, goods, services and consumer education.

Shopping

The video clip shows a consumer purchasing goods in a supermarket.


Shoe shining

The video clip shows a service being rendered.


Sources of consumer awareness

Information on products and services can be obtained from various sources and also through various methods. A consumer gets information from the following sources:

Informative

This type of advertising only informs the consumer of what products or services are available. It may also enlighten consumers about new uses of products that they already know of.

Persuasive

This type of advertisement convinces the consumers to buy a particular good or service other than the one they are used to. It tells the consumers that they really need the good or service and that they should buy it.

Competitive

This type of advertisement is common where two competitors are selling the same good or service. It emphasizes that the goods or services of a particular company are of better quality than similar ones from another company.

Advertising

Advertising is a way of making the public aware about certain goods and services available in the market and creating a demand or a desire for the product.

Types of advertisements

  • Informative
  • Persuasive
  • Competitive

Order this CD Today to Experience the Full Multimedia State of the Art Technology!

For Best results INSTALL Adobe Flash Player Version 16 to play the interactive content in your computer. Test the Sample e-Content link below to find out if you have Adobe Flash in your computer.

Sample Coursework e-Content CD

Other Goodies for KCSE ONLINE Members!

Coursework e-Content CD covers all the topics for a particular class per year and costs 1200/- ( Per Subject per Class ).

Purchase Online and have the CD sent to your nearest Parcel Service. Pay the amount to Patrick 0721806317 by M-PESA then provide your address for delivery of the Parcel. Alternatively, you can use BUY GOODS TILL NUMBER 827208 Ask for clarification if you get stuck.

Install ADOBE Flash Player for Best Results

For Best results INSTALL Adobe Flash Player Version 16 to play the interactive content in your computer. Test the link below to find out if you have Adobe Flash in your computer.

Search

Subject Menu