KCSE ONLINE

One stop Education solutions

My ADS

Last Photo

Social Media

   

Revision


 Other 

Candidate benefit from our revision notes which are comprehensive and show how to tackle examination questions effectively


Results


 Moreover 

As a supplementary to coursework content our e-library for digitized multimedia CDs while enhance and ensure that you never missed that important concept during the normal class lessons. It is a Do it Yourself Project


KNEC


 Adobe  

For Best results INSTALL Adobe Flash Player Version 16 to play the interactive content in your computer. Test the link below to find out if you have Adobe Flash in your computer


Chain of Distribution

Background

Background

The following are intermediaries used to distribute goods to final consumers.

Intermediaries

These are institutions, businesses or individuals involved in the distribution between manufacturers or producers and the final consumers. They are also known as agents or middlepersons in the distribution channel. They include the following: wholesalers, retailers, agents, marketing boards and co-operatives.

Examples of intermediaries

Various channels of distribution: -
Different products will have different channels of distribution depending on their nature and their use. The common channels of distribution are:

A farmer picking coffee beans

Distribution of locally produced goods

Locally produced goods could be agricultural or manufactured; their distribution will depend on several factors such as nature of goods and their market.

Distribution of locally manufactured goods

The following chart illustrates the distribution of locally manufactured goods.

The following are channels of distribution of locally manufactured produced goods.

I. The local manufacturers can distribute their products directly to local consumers.

II. The local manufacturers can sell their products through local wholesalers who then sell to local retailers and local retailers sell to local consumers.

III. The local manufacturers can sell to local government agents who sell to the local retailers and local retailers sell to local consumers.

IV. The local manufacturers can sell to local government agents who sells to the local wholesalers and finally to local consumers.

 

Distribution of locally agricultural goods

In the distribution of the local agricultural products the nature of the products is of utmost importance. If the products are perishable, it is important that they reach the consumers as fast as possible. The following chart illustrates the distribution of locally produced agricultural goods.

Distribution of locally produced agricultural goods

The following are the channels of distribution of locally produced agricultural products:

I. The consumer buys goods directly from the farmer.

II. A retailer may get the produce from different farmers and sell them to the consumers.

III. A farmer supplies the produce to the wholesaler. The wholesaler then sells the produce to the retailer, who sells them to the consumers.

IV. Farmers in one locality may come together to form a co-operative society.The farmers then sell their produce to the co-operative society who inturn sells the produce to the retailer, who sells them to the consumers.

V. The farmers then sell their produce to their co-operative society which then sells the produce to the marketing boards.The marketing boards then sell them to the consumers after processing it.

VI. Marketing boards buy the produce directly from the farmer. The marketing boards then sell to the wholesaler who in turn sells to the retailer and the retailers then sell to the final consumer.

Distribution of imported goods

Imported goods originate from other countries and are brought into a country for sale to local consumers. Since the products come from outside the country, they go through distribution channels that are different from the ones used for locally produced goods. The following chart of Kenya illustrates goods imported.

Distribution of imported goods

Imported goods

Distribution of imported agricultural goods.

Imported agricultural goods go through various channels. The following chart shows various channels of distribution of imported agricultural goods.

The following are the channels of distribution of imported agriculural goods.

I. Foreign farmers can sell directly to local consumers.

II. Foreign farmers {producers} selling goods through appointed local agents who in turn sell to local wholesalers. The local wholesalers then sell to the local retailers who sell to the local consumers.

III. Foreign farmers {producers} sell to local wholesalers. The local wholesalers then sell to the local retailers who sell to the local consumers.

IV. Foreign farmers {producers} sell to local manufacturing agents who in turn sell to local retailers who sell to the local consumers.

The following chart shows examples of imported agricultural goods.

Agricultural goods

Distribution of imported manufactured products

The following chart illustrates various channels of distribution of imported manufactured products.

The following channels may be used to distribute imported manufactured goods.

I. Foreign producers sell goods to local consumers.

II. Foreign producers sell goods to local agent who in turn sells to local wholesalers then to the local retailers and finally to the local consumers.

III. Foreign producers sell goods to local wholesalers then to the local retailers and finally to the local consumers.

IV. Foreign producers sell goods to local wholesalers and finally to the local consumers.

V. Foreign producers sell goods to local manufacturer's representatives who in turn sells to the local retailers and finally to the local consumers.

The role of intermediaries in the chain of distribution

Provision of storage: they provide warehousing services for storage of goods.

Breaking bulk ; they undertake the breaking of bulk, packaging and re-packaging into smaller and convenient units for sale to consumers and other middlepersons.

Provision of distribution and transportation ; they provide the physical transfer and transportation of goods to various destination.

Marketing and sales

They carry out product promotion and look for markets to sell goods.

Sharing production risks ; they share risks involved in production by producers by taking over distribution risks.

Preparing goods for sale -where necessary they carry out various activities such as sorting, branding, grading and packing to make the goods ready for sale.

 

 



 Chain of Distribution 

 e-Content 

Buy e-Content Digital CD covers all the topics for a particular class per year. One CDs costs 1200/-


click to play video

Purchase Online and have the CD sent to your nearest Parcel Service. Pay the amount to Patrick 0721806317 by M-PESA then provide your address for delivery of the Parcel.. Ask for clarification if in doubt,




























 Chain of Distribution  

Candidate benefit from our quick revision booklets which are comprehensive and how to tackle examination question methods
We have an enourmous data quiz bank of past papers ranging from 1995 - 2017 


KCSE ONLINE WEBSITE provide KCSE, KCPE and MOCK Past Papers which play a great role in students� performance in the KCSE examination. KCSE mock past papers serves as a good motivation as well as revision material for the major exam the Kenya certificate of secondary education (KCSE). Choosing the KCSE mock examination revision material saves you a lot of time spent during revision for KCSE . Choosing the KCSE mock examination revision material saves you a lot of time spent during revision for KCSE. It is also cost effective

MOCK Past Papers


As a student, you will have access to the most important resources that can help you understand what is required for you to sit and pass your KCSE examination and proceed to secondary school or gain entry to University admission respectively. 

www.kcse-online.info


KCSE ONLINE

 Similar  

  More  

 Similar  

KCSE ONLINE WEBSITE provide KCSE, KCPE and MOCK Past Papers which play a great role in students� performance in the KCSE examination.

Choosing the KCSE mock examination revision material saves you a lot of time spent during revision for KCSE. It is also cost effective 

Ask for clarification if in doubt, vitae dignissim est posuere id.

 Chain of Distribution 




sit amet congue Mock Past Papers, give you an actual exam situation in readiness for your forthcoming national examination from the Kenya National Examination Council KNEC

Choosing the KCSE mock examination revision material saves you a lot of time spent during revision for KCSE. It is also cost effective sapien. 

Choosing the KCSE mock examination revision material saves you a lot of time spent during revision for KCSE. It is also cost effective sapien. 



 Chain of Distribution

As a supplementary to coursework content our e-library for digitized multimedia CDs while enhance and ensure that you never missed that important concept during the normal class lessons. It is a Do it Yourself Project..

Candidates who would want their papers remarked should request for the same within a month after release of the results. Those who will miss out on their results are advised to check with their respective school heads and not with the examination council

For Best results INSTALL Adobe Flash Player Version 16 to play the interactive content in your computer. Test the link below to find out if you have Adobe Flash in your computer. 


Search

My ADS

New Register


 Similar  

Buy e-Content Digital CD covering all the topics for a particular class per year. One CDs costs 1200/- ( Per Subject per Class )


New Membership


  Also

 

We have an enourmous data quiz bank of past papers ranging from 1995 - 2017


Register


 Gold 

 

Register as gold member and get access to KCSE and KCPE resources for one year. subscription is 1000/- renewable yearly.

Click Here to Register

neravaren