Agricultural Marketing and Organisation - Agriculture Form 4
Suggested Topic Activities
1.a)Students to work in groups of 10 and give local examples of agricultural goods where the following marketing activities are carried out.
- buying and assembling.
b).the student can visit an industry or a local farm where these activities are carried out.
2.Discuss any agricultural goods that you know and how their change in demand is influenced by
- Price of related goods.
- Change in taste.
- Change in income.
- Beliefs and customs.
3. The following is a demand schedule for rice in Mombasa. Amount bought in (kg) 2200..2400..2600 2800...3200 ..4000 ..4200 Price(per kg) KShs ..... 60....50....45 ....40... .35 ... 30 .....25 Using a suitable scale and axis, plot the demand curve for the above schedule. 4. Give examples of agricultural goods and services whose supply is influenced by
a. Price of related goods.
b. Price exceptions.
d. Number of sellers.
In form one you learnt about marketing records. in this topic you will study the marketing processes of agricultural product.
Belief A person religious conviction or firm opinion.
Co-operative is an organisation of people who pool their resources together with a common aim of mutual economic benefit.
Custom A particular or specific established way of behaving.
Demand Ability to purchase a product at a given time and price.
Equilibrium price -is the price at which quantity demanded and quantity supplied are equal.
Grading organizing into uniform lots of certain qualities
K.T.D.A Kenya Tea Development Authority
Market an institution for exchange of goods and services
Marketing any economical activities which involves the presentation and distribution of produce to consumers.
Packaging Putting products in containers convenient for handling.
Perishability Condition where Agriculture products rot and lose their quality.
Price is the amount of amount of money paid for a good or service.
Seasonality refers to a condition of abundance experienced during harvest time.
Supply This is the quantity of goods and services which sellers are willing to sell at a specific price in a given market and time.
By the end of this topic, you should be able to;
- define market and marketing,
- describe the various types of markets,
- describe how the law of supply and demand affects the price of agricultural goods,
- state various marketing functions, agents and institutions,
- iIdentify problems in marketing agricultural products,
- list various agricultural organizations,
- Describe the role of each agricultural organization.
Agricultural Economics V(Agricultural Marketing and Organisation)
Click the play button to see the video on open air market.
Market and marketing:
A market is an institution for the exchange of goods and services or a place where buyers and sellers carry out business transactions.
A market is a place for exchange of goods and services.
These are activities involved in the flow of goods and services from raw agricultural products to consumption.
Types of markets:
There are two types of market;Perfect market and imperfect market,A perfect marketis where a buyer can buy from any seller the seller can sell to any buyer.
Imperfect market: In this type of market the buyers sellers or both are not aware of the prices offered by each other.
These are activities which are involved in the marketing process. They include.
- Buying and assembling.
- Transporting and distributing.
- Sorting and grading
Problems of marketing agricultural products.
The problems of marketing agricultural produce, include; Seasonality: Agricultural products are only abundant during the harvesting time.
Most agricultural products lose their quality very quickly they must be sold immediately.
Lack of storage facilities and poor storage methods have lead to loss of agricultural produce.
Poor road infrastructures have lead to poor and delayed transpotation.
Most agricultural produce occupy a large space, are heavy and have low value per unit weight.
Poor market information:
Due to poor dissemination of market information, some farmers do not have appropriate market and market prices for their produce.
Solutions to marketing problems.
Storage can solved by constructing modern storage facilities such as bins and silos.
Bulkiness problem can be solved by construction of factories closer to the farms or plantations.
Poor transport systems can be solved by costruction of better roads net work and all season road.
Lack of market information can be solved by getting information from mobile phones, radio and TV and adverts.
Relationship between supply and demand.
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